Retail Solutions

Back in the days when lighting was not predominantly used in trade, we already ventured into the play of lights for this project.  This was  to support our objective of making the beverage section more appealing.  We rationalized that a more attractive section and one that provided easy shopping navigation would influence greater visits among shoppers and eventually help turn the category into a destination area.

Going beyond the look, we used the lighting system as  a directional component of the design by employing a color coding system for the product mix length and depth.  We used red to represent cola, blue for water, green for tea and orange for juice.