By Channels

This channel calls for the most practical executions of points of purchase that highly require realistic value not only to the brands and shoppers but also to the vendors. POP’s for this channel highly emphasize the  use of eye and above eye level placements from countertops to maxim hangers, among others. The often inability to use electrical power in this format calls for greater strategy to come up with disruptive and creative designs including a lighting feature in a natural environment.