Events & Activation

The booth primarily  made use of wood, metal and lighting to make the look come to life.  This was a project that was a result of a previous positive engagement with the brand.  We covered the design, fabrication and the program that’s solely comprised of sampling and games.

As this was a full scale events and activations project which would mean partnering from concept to design, program, setup and manpower, it was measured in all of these aspects and had been found successful in all of them.   A lot of the Suysing members took photos and engaged with the different booth elements.   The entertainers, games and other activities were found to be effective as they added attraction and attention  to the booth and the brand.  They truly engaged the audience.  Around 15 sku’s were promoted and 1 of which was smoothly re-launched.

Our provision of creative design, fabrication and event management extends to tapping into quality local partners, and the flexibility and experience to cover on-site last minute changes and challenges. These were demonstrated in the Panagbenga float festival and the Malasimbo festival.

As in the Panagbenga Float Festival, the concept of a moving garden of roses with live butterflies in every stop had to be sustained throughout the parade.  In spite of some stumbling blocks along the way, it was through focus and passion to succeed that the float still garnered admiration and positive feedback among the crowd. As they say, all’s well that ends well.

The project covered a full blown activation program from concept to design, manpower and execution.  The purpose of the collaboration was to promote Pure Pharmacy as a go to channel for buying medicines.  This also aimed to influence the additional shopping behavior of buying these items right after the grocery task. The big idea is to aid the sari sari store vendors’ 1st exposure to this concept with a door to door delivery system through our assistance.  The program was also complemented by a free diagnostic test and consultation, as well as push selling inside and outside of the store.

This project put to test our responsiveness and reliability in terms of execution and extent of our resources outside of Manila in no more than 2 weeks.  The requirement not only covered hiring of 100 peddlers for the Papal Visit for some on-site water selling but also training them prior to selling in collaboration with the brand’s local sales team in Tacloban.